How to Use Blogger’s HTML Editor Properly: Structure, Formatting, and SEO Tips

Mastering Blogger’s HTML Editor: Your Step-by-Step Guide to Clean and SEO-Friendly Posts

💡 Learn how to control your post’s appearance and SEO using Blogger’s HTML editor effectively.

If you have experience running a Google Blog (Blogspot), you’ve likely encountered the HTML view in the editor. It’s more than a simple switch — it’s a tool that lets you shape every detail of your post, from layout to search engine optimization. However, without a clear understanding, minor mistakes can create messy layouts or even impact SEO negatively.

By learning the essentials of Blogger’s HTML editor, you can publish posts that are visually consistent, easy to read, and optimized for search engines.

Decoding Blogger’s HTML Structure

💡 Blogger’s HTML editor shows only your post content — no need to include <html> or <body> tags.

Switching to HTML view reveals just the post’s content area. The platform already wraps your content in necessary page-level tags like <html>, <head>, and <body>. Adding them yourself can conflict with Blogger’s system.

Use <p> tags for paragraphs and start headings with <h2> or <h3>. Proper tags maintain semantic structure, improve readability, and help search engines understand your content.


Example Subheading
This is the opening paragraph of the post.
This is a follow-up paragraph providing additional details.

Avoid excessive <br> tags for spacing. They clutter your HTML and reduce SEO effectiveness. Rely on paragraphs and headings instead.

Skipping Top-Level Page Tags

💡 Never add <html> or <body> manually — Blogger handles it automatically.

Pasting content from other sites often includes top-level tags. Remove them first. Including these manually can break your layout or formatting.

Linking and Image Best Practices

💡 Properly coded links and images improve user experience and boost SEO.

When linking externally, ensure links open in a new tab and include rel="noopener noreferrer". This prevents potential security issues and enhances user experience.


Visit Official Site

Every image should include an alt attribute. This helps visually impaired readers and improves search engine indexing.

<img src="https://example.com/image.jpg" alt="Product image" width="600">

Details like alt text and properly secured links help search engines understand your content. This improves visibility in search results.

Navigating Between HTML and Compose

💡 Frequent switching between Compose and HTML can disrupt your formatting. Use HTML for main editing.

While you can switch freely between Compose and HTML, repeated toggling can alter or break your code. If you write mostly in HTML, complete your content there first. Preview in Compose mode only once before publishing to ensure the layout looks correct.

Final Recommendations

💡 Use Blogger’s HTML editor to create clean, accessible, and SEO-friendly posts.

HTML editing allows precise control over structure and formatting. Focus on clean, semantic HTML. Skip unnecessary tags. Ensure headings, paragraphs, links, and images are properly coded. Accessibility and readability should guide your edits.

With consistent practice, your posts will load faster, look polished, and rank higher in search engines.

FAQ

Q1: Can I add custom <html> or <body> tags in Blogger?

No. Blogger automatically wraps your post in these tags. Manual addition may break layout or formatting.

Q2: How do I ensure images are SEO-friendly?

Include descriptive alt attributes. Proper sizing and lazy loading can also improve performance.

Q3: Should I always use HTML mode?

If you want precise control, yes. Compose mode is convenient for quick formatting, but HTML ensures clean structure.

Q4: What about pasting code from other websites?

Remove top-level <html>, <body>, and <head> tags before pasting. Clean code prevents layout issues.

Q5: How can I prevent broken formatting when switching modes?

Finish writing in one mode first (preferably HTML), then preview in Compose. Avoid switching back and forth multiple times.